Notes to Aspiring Florists: Lessons From the Studio

So you want to be a florist? Here’s what Lori, founder of Petaloso, wants you to know.

It’s Not Just Playing with Flowers

Floristry is hard, physical, creative work. It’s pre-dawn setups, heavy installs, heat, and hustle. But it’s also magic.

Trust the Process

Early on, Lori didn’t have it all figured out — and that was okay. “Trust the process,” she says. “It will make sense in hindsight.”

Keep Learning

Lori credits much of her growth to global workshops and mentors. Follow designers you admire. Learn from them. But then find your own voice.

Build the Right Team

You can’t do it alone. Petaloso thrives thanks to its dedicated, talented team. Hire people who respect your tools — and your boundaries.

Design With Intention

Think beyond color palettes. What’s the client’s story? What’s the energy of the space? Every detail, including the furniture and textures in their home, can inspire the floral plan.

Final Advice?

Put in the work. It’s worth it.